While it canвЂ™t take credit for getting everything started, that honor goes to SixDegrees (RIP), Facebook is the social media juggernaut that not only showed the world what the internet can be, but also fundamentally changed the way humans interact with each other. Facebook вЂ“ 2.74 Billion Active UsersДЇacebook is the undisputed heavyweight champion of social media platforms. ItвЂ™s a metric thatвЂ™s used throughout the tech industry as a key indicator of popularity, engagement, and growth.Д«elow is a graph depicting the top 15 social networking sites and apps as calculated by industry-leading provider of business data, Statista.ДЄ Closer Look at the Top 15 Social Networks 1. The metric we use to determine a social networkвЂ™s size is вЂњnumber of active usersвЂќ вЂ“ the total amount of unique users currently registered on the platform. The Top 15 Social Media Sites and Apps by Active Users Weixin/WeChat вЂ“ 1.213 Billion Active Users Facebook Messenger вЂ“ 1.3 Billion Active Users A Closer Look at the Top 15 Social Networks.The Top 15 Social Media Sites and Apps by Active Users.So, to help your brand with this crucial decision, Dreamgrow maintains this post: An up-to-date view on the movers, shakers, newcomers, and immovable monoliths that make up the social media landscape. Amongst these, вЂњrelative popularityвЂќ and вЂњgrowthвЂќ are two of the most important factors. Sure, a particular social media platform may вЂњfeel rightвЂќ for your brand, but we recommend that you take a bunch of other variables into consideration before making the leap. As is understanding other nuances relating to the platformвЂ™s growth.Д¬hoosing which social network your brand is going to focus its marketing efforts on is a very important decision, and one that shouldnвЂ™t be taken purely on a hunch. Knowing how deeply each of these platforms reaches into the global online community is critical to your companyвЂ™s social media marketing strategy. Social networking platforms are locked in a never-ending game of musical chairs.Д®very year, the whims of a fickle public, the introduction of new players, and shifting global trends trigger a shuffle in social mediaвЂ™s most important leaderboard.ДЄside from these shifts just being вЂњgenerally quite interestingвЂќ to industry watchers, theyвЂ™re also super useful for savvy digital marketers.

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